Using a word that relates to your name, product or service is far easier to remember than a number and once seen or heard provides total recall that a number alone cannot do.
Couple a name with an 0800 telephone code and you have a highly memorable and effective way for customers to respond to your direct marketing initiatives. Alternative codes include 0845 and 0345 depending on your requirements.
Phone names make great brand names too as they are not only a phone number but they are descriptive of your business. When you add the matching domain name you have a unique and powerful branding solution unlike other new brand names that have no resemblence to their offering whatsoever.
Whether you are looking for a short term campaign burst or a longer term strategy, a license from Phone Names can give you the right solution.
Popular in a number of countries around the World, the phone name concept is used in a variety of industry sectors. For decades "Vanity" type numbers have been a staple of direct marketing in the USA, Canada, Australia and New Zealand. Other countries such as the UAE, Singapore and Germany have also adopted phone names..
*Roy Morgan(2012) and D&M(2009)
Phone names are 5 times more memorable than numbers
290% increase in advertising response
1900% increased recall of a phone name vs a number
*The Sporn Group, Michael J Mott Advertising, Inter800.com, Strategic Telemedia, Judith Oppenheimer, Response Marketing Group, Chicago Tribune.
Vanity 800 numbers improve consumer recall rates in visual ads by up to 84% and yield a recall rate 9 times higher in broadcast ads vs using numeric toll free numbers in the ad.
Advertisements using 1800 vanity numbers were getting 10x the amount of response to those advertising with a local numeric number.
In a campaign test of 1800 PRODIGY vs their numeric 800 number, Prodigy Internet pulled 25% more response over a 24 hour period.
1800 GO FEDEX
1800 PICK UPS